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Get the speed up and no software regulation and you can really get hurt.вЂќ And the software that regulates it could be awful. If a board has enough power to ride a 250-pound person, it could create problems for a kid using it. вЂњThey all cut corners, particularly in user safety,вЂќ said Cuban. The United States Consumer Product Safety Commission says it knows of about 12 hoverboard fires in 10 states so far, including at least 40 injuries.Д¬uban says the fires are just the start of it. вЂњOur teams at sea ports, postal hubs and airports have seen a significant spike in the number of unsafe вЂhoverboardsвЂ™ arriving at national entry points in recent weeks and are working around-the-clock to prevent dangerous items from entering the supply chain,вЂќ said National Trading Standards head Lord Toby Harris. were deemed unsafe and detained at national entry points. National Trading Standards said that 15,000 of the 17,000 hoverboards, or 88 percent, that were shipped into the U.K. вЂњThere are a lot of crazy back door deals at those factories so that they all buy almost all of their components from the same few sources-which means even the most expensive have some junk in them,вЂќ said Cuban.ДЄ national consumer protection board in the U.K. But heвЂ™s not exactly an impartial observer.)ДЄs for now? Cuban says even the best hoverboards on the market are built with вЂњjunkвЂќ parts-and experts and government-funded consumer protection agencies from both sides of the Atlantic back him up. (Which means he may be right about the root causes of the hoverboard blazes. He relinquished his patent hold (and with it his partnership with Chen), and now heвЂ™s invested in a company that will do the same as Razor-make a reliable, fire-free hoverboard with a warranty-but with American-made parts. Cuban pulled out of ChenвЂ™s patent fight in November. As Calvin put it to Buzzfeed today, he wants to вЂњput the genie back in the bottle.вЂќ His companyвЂ™s hoverboard is available now, despite the several-hundred-dollar premium.

ThatвЂ™s why Cuban and Carlton Calvin, president of the Razor scooter company, are now in a race to build a safe, affordable hoverboard, backed by warranties and filled with materials that wonвЂ™t spontaneously combust. And knowing which ones are safe is almost impossible. TheyвЂ™re the hottest gift of the holiday season, in every way. вЂњBecause of the uncertainty around the patents involved in making them, everyone knocked it off, which led to a group of factories making boards and trying to compete completely on price,вЂќ Cuban told The Daily Beast over the messaging app Cyberdust. Until last month, Amazon was selling hoverboards for as little as $350.Д«y contrast, a licensed Razor Hovertrax, which the company told BuzzFeed is being built on their вЂњstrength, which is quality and safety,вЂќ will sell for around $600 in the new year. What ensued was a race to the bottom for knockoff brands, who tried to make the cheapest available product with sometimes combustible parts. Meanwhile, as the patent squabble played out in court, overseas competitors started selling their hovercraft knockoffs on Amazon. Chen, however, had the patent, and Cuban hopped on, expecting a large-scale payday come Christmas. Chen was in a patent battle to sell the hoverboard with another company called IO Hawk.John Sobastian, IO HawkвЂ™s creator, said that he had come up with the idea simultaneously, and had already started manufacturing the boards in China.

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So how did this happen? How did a toy so combustible that airlines wonвЂ™t allow them on board become the biggest toy of 2015?ДЄccording to Mark Cuban, itвЂ™s because of a patent fight.Д®arlier this year, Cuban signed a letter of intent to buy the patent license for the proprietary tech behind the hoverboard from Shane Chen, who owned a brand called Hovertrax.

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Tyler talks about how to use Google Ads for your Amazon business with data points to help get clarity around the limited information that Amazon provides you on the attributions dashboard. What is working? What isnвЂ™t working? How to use Google Ads to help your listing? ThatвЂ™s right, Google Ads.

Ampd specializes in giving Amazon sellers better data points for their Amazon attribution so you can make better decisions about your company. On todayвЂ™s episode, weвЂ™re talking with Tyler Gregg from the data company Ampd.io. Welcome to the Sprint to Profit Podcast for Amazon Sellers. 88 How to Elevate an Amazon Business Doing Things Right with Google Ads with Tyler Gregg from Ampd.io